Brian Applegarth

California Cannabis Tourism Association

Brian has led the advancement of cannabis tourism in California, the largest cannabis market in the world. He founded the California Cannabis Tourism Association in 2017 and serves as the Executive Director. Brian works with brands representing the cannabis industry to bring their niche offerings to the mainstream via tourism and is a sought-after adviser for hospitality-based businesses interested in incorporating cannabis into their model, An executive leader, Brian is passionate about projects normalize cannabis and drive positive change. In addition to his work in cannabis tourism, Brian is considered a leading cannabis culture historian. Inspired by the iconic cannabis pioneers and social justice movements that fueled the robust industry of today, Brian brings a unique perspective and immense passion to his work. He is an award-winning filmmaker of a series of cannabis short films, holds a BA in International Studies and speaks several languages.

Name of the lecture: Cannabis Tourism: Understanding the Opportunity